MARKETING EDUCATION
APPROVED COURSES
ALPINE
FY08
CIP
CODE PROGRAM/COURSE
13.0001 CTE INTRODUCTION
08.0101 FASHION MERCHANDISING
FASHION MERCHANDISING
FASHION MERCHANDISING A
FASHION MERCHANDISING B
08.0199 ADVANCED FASHION MERCHANDISING
ADVANCED FASHION MERCHANDISING
FASHION TEAM
08.0211 LEADERSHIP PRINCIPLES
08.0301 ENTREPRENEURSHIP
08.0601 ECONOMICS
08.0602 JUNIOR ACHIEVEMENT
08.0705 RETAILING
08.0708 MARKETING
MARKETING
MARKETING A
MARKETING B
08.0802 E-COMMERCE MARKETING
08.0903 SPORTS AND ENTERTAINMENT MARKETING
08.1701 REAL ESTATE
08.9904 ADVERTING/PROMOTION
DISTRICT COURSE
NUMBER: 8000
CIP CODE: 13.0001
LONG TITLE: CTE INTRODUCTION
TRANSCRIPT TITLE: CTE INTRODUCTION
SEOP TITLE: CTE INTRO
GRADE LEVEL: 7
CREDIT: 1.0
PRE-REQUISITES: N/A
The
Technology, Life, and Careers Career and Technical Education core curriculum is
a course designed to help students explore life’s work. Core concepts are planned, integrated, and
taught through interactive, hands-on activities using current technology in a
laboratory environment. Students are
involved in discovering self, viewing future life options within the context of
work and family settings, developing the positive relationships required for
communication and teamwork, and identifying the skills required for life’s
roles. Students are expected to develop
skills and accept responsibility for decision making, planning, and preparing
life’s work. CTE Introduction is a coordinated
exploratory course that includes three cluster areas of Technology/Agriculture,
Business/Marketing, and Family and Consumer Sciences/Health Science. This course is required for all students by
the Utah State Board of Education.
DISTRICT
COURSE NUMBER: 8411
CIP CODE: 08.0101
LONG TITLE: FASHION
MERCHANDISING
TRANSCRIPT TITLE: FASHION MERCH A
SEOP TITLE: FASHN
MER A
GRADE LEVEL: 10-12
CREDIT: .5
PRE-REQUISITES: N/A
A course that provides instruction in the following areas related to fashion: cycles, leaders, textiles, apparel details, color, women's fashion, children's fashion, wardrobe basics, and retailing. This course gives a basic background in Fashion Merchandising and provides students with helpful information for their personal life and possible future career. Students will take the state competency test for this area. Concurrent enrollment is available to students who complete Fashion A and Fashion B in the same year. DECA and DECA-related activities will be an integral part of this course.
DISTRICT
COURSE NUMBER: 8412
CIP CODE: 08.0101
LONG TITLE: FASHION
MERCHANDISING
TRANSCRIPT TITLE: FASHION MERCH B
SEOP TITLE: FASHN
MER B
GRADE LEVEL: 10-12
CREDIT: .5
PRE-REQUISITES: N/A
A course that provides instruction in the following areas related to fashion: apparel details, cosmetics, retailing, promotion, men's fashions, and career opportunities. This is the second semester in the first year of fashion courses. Students will take the state competency test for this area. Concurrent enrollment is available to students who complete Fashion A and Fashion B in the same year. DECA and DECA-related activities will be an integral part of this course.
DISTRICT
COURSE NUMBER: 8410
CIP CODE: 08.0101
LONG TITLE: FASHION
MERCHANDISING
TRANSCRIPT TITLE: FASHION MERCH
SEOP TITLE: FASHN
MER
GRADE LEVEL: 10-12
CREDIT: 1.0
PRE-REQUISITES: N/A
A
course that provides instruction in the following areas related to fashion:
cycles, leaders, textiles, apparel details, color, women's fashion, children's
fashion, wardrobe basics, cosmetics, retailing, promotion, men's fashions, and
career opportunities. Students will
take the state competency test for this area.
Concurrent enrollment is available to students who complete Fashion A
and Fashion B in the same year. DECA and
DECA-related activities will be an integral part of this course.
DISTRICT
COURSE NUMBER: 8413
CIP CODE: 08.0199
LONG TITLE: ADVANCED
FASHION MERCHANDISING
TRANSCRIPT TITLE: ADV FASHION MER
SEOP TITLE: ADV FSHN
MER
GRADE LEVEL: 10-12
CREDIT: 1.0
PRE-REQUISITES: FASHION
MERCHANDISING A & B OR FASHION MERCHANDISING (FULL YEAR CLASS)
An in-depth course with emphasis on the following: history of costume, fashion promotion, buying, selling, visual merchandising, retail mathematics, and store development. The Advanced Fashion students will participate in a Fashion Show. Students enrolled in the course are eligible for Concurrent Enrollment. DECA and DECA-related activities will be an integral part of this course.
DISTRICT
COURSE NUMBER: 8414
CIP CODE: 08.0199
LONG TITLE: ADVANCED
FASHION MERCHANDISING
TRANSCRIPT TITLE: FASHION TEAM
SEOP TITLE: FASHION
TEAM
GRADE LEVEL: 10-12
CREDIT: 1.0
PRE-REQUISITES: SELECTED IN
THE PREVIOUS SCHOOL YEAR AS A FASHION TEAM MEMBER. SELECTION IS BASED ON THE NUMBER OF FASHION
MERCHANDISING CLASSES TAKEN, GPA, MODELING ABILITY, AND FASHION IDEAS.
The course work for this class is the same as Advanced Fashion Merchandising. Students enrolled in the course are eligible for Concurrent Enrollment. DECA and DECA-related activities will be an integral part of this course.
DISTRICT
COURSE NUMBER: 8450
CIP CODE: 08.0211
LONG TITLE: LEADERSHIP
PRINCIPLES
TRANSCRIPT TITLE: LDRSHIP PRNCPLS
SEOP TITLE: LDRSHP
PRNCP
GRADE LEVEL: 11-12
CREDIT: 0.5
PRE-REQUISITES: NONE
This course is recommended for students who are elected
student body or class officers, organization or club presidents/officers, or
are considering running for one of these offices, or would like to learn
leadership skills necessary to succeed in the work force. Student leaders have
great ambitions and enthusiasm for the school and student body, but this alone
does not create success. This class teaches how to be an "effective
leader." Concepts of goal setting, motivation, team building, time
management, conflict resolution, dealing with stress, and much more are
discussed. Students may be eligible to receive three (3) credits of concurrent
enrollment at Utah Valley State College.
DISTRICT
COURSE NUMBER: 8420
CIP CODE: 08.0301
LONG TITLE: ENTREPRENEURSHIP
TRANSCRIPT TITLE: ENTREPRENEURSHIP
SEOP TITLE: MKT
ENTREP
GRADE LEVEL: 10-12
CREDIT: .5
PRE-REQUISITES: N/A
Students gain an understanding of the marketing and management principles necessary to start and operate their own business. They will develop an awareness of the opportunities for small business ownership and develop the planning skills needed to open a small business. Students will become aware of the traits and characteristics of successful entrepreneurs. Students gain an awareness of knowledge needed in research, planning, and regulations affecting the small business and the means of financing a small business. They will understand the specific strategies of business management and marketing and the economic role of the entrepreneur in the market system. Entrepreneurship is designed for students enrolled in Marketing and/or other courses who have an interest in developing the skills, attitudes, and knowledge necessary for successful entrepreneurs. State curriculum outline with competencies (80% mastery) must be used in conjunction with the student training record (if available from USOE). Students taking Marketing classes should have the opportunity to participate in the DECA organization (student marketing leadership association). DECA-related activities and curriculum may be used as an approved part of all Marketing classes.
DISTRICT
COURSE NUMBER: 8425
CIP CODE: 08.0601
LONG TITLE: ECONOMICS
TRANSCRIPT TITLE: ECONOMICS
SEOP TITLE: ECONOMICS
GRADE LEVEL: 10-12
CREDIT: .5
OR 1.0
PRE-REQUISITES: N/A
The
course focuses on a study of economic problems and the methods by which
societies solve them, characteristics of the market economy of the
DISTRICT
COURSE NUMBER: 8430
CIP CODE: 08.0602
LONG TITLE: JUNIOR
ACHIEVEMENT
TRANSCRIPT TITLE: JR ACHIEVEMENT
SEOP TITLE: JR ACHIEVE’T
GRADE LEVEL: 10-12
CREDIT: .5
PRE-REQUISITES: N/A
Junior
Achievement is a one-semester economics course for high school credit on a
curriculum developed by Junior Achievement.
The teacher and a volunteer business “consultant” from the local
community put economic theory into perspective as the students organize and
operate their own company. A
comprehensive textbook, study guide, and a computer management simulation help
students understand economic concepts and experience competition in a free market
system. State curriculum outline with
competencies (80% mastery) must be used in conjunction with the student
training record (if available from USOE).
Students taking Marketing classes should have the opportunity to
participate in the DECA organization (student marketing leadership
association). DECA-related activities
and curriculum may be used as an approved part of all Marketing classes.
DISTRICT
COURSE NUMBER: 8440
CIP CODE: 08.0705
LONG TITLE: RETAILING
TRANSCRIPT TITLE: RETAILING
SEOP TITLE: RETAILING
GRADE LEVEL: 10-12
CREDIT: 1.0
PRE-REQUISITES: N/A
Retailing is a program that will prepare the student to operate businesses that sell, rent, or lease goods and services. This course will provide activity-oriented training in buying, storing, pricing, advertising, displaying, financing, and other activities necessary for successful business operations. State curriculum outline with competencies (80% mastery) must be used in conjunction with the student training record (if available from USOE). Students taking Marketing classes should have the opportunity to participate in the DECA organization (student marketing leadership association). DECA-related activities and curriculum may be used as an approved part of all Marketing classes.
DISTRICT
COURSE NUMBER: 8442
CIP CODE: 08.0708
LONG TITLE: MARKETING
TRANSCRIPT TITLE: MARKETING A
SEOP TITLE: MARKETING
A
GRADE LEVEL: 10-12
CREDIT: .5
PRE-REQUISITES: N/A
An introductory course that will teach concepts of entry-level business and marketing functions. The following skill standards will prepare the student in marketing: marketing and business fundamentals, selling, product/service planning, economics, and marketing math. State curriculum outline with competencies (80 % mastery) must be used in conjunction with the students training record (if available from USOE). Students taking Marketing classes should have the opportunity to participate in the DECA organization (student marketing leadership association). DECA related activities and curriculum may be used as an approved part of all Marketing classes.
DISTRICT
COURSE NUMBER: 8443
CIP CODE: 08.0708
LONG TITLE: MARKETING
TRANSCRIPT TITLE: MARKETING B
SEOP TITLE: MARKETING
B
GRADE LEVEL: 10-12
CREDIT: .5
PRE-REQUISITES: N/A
An introductory course that will teach concepts of entry-level
business and marketing functions.
The following skill standards will prepare the student in marketing:
financing, information management, purchasing, distribution, pricing,
promotion, risk management, career development, economics, communications,
human relations, marketing math, and marketing operations. State curriculum outline with competencies
(80 % mastery) must be used in conjunction with the students training record
(if available from USOE). Students
taking Marketing classes should have the opportunity to participate in the DECA
organization (student marketing leadership association). DECA related activities and curriculum may be
used as an approved part of all Marketing classes.
DISTRICT
COURSE NUMBER: 8441
CIP CODE: 08.0708
LONG TITLE: MARKETING
TRANSCRIPT TITLE: MARKETING
SEOP TITLE: MARKETING
GRADE LEVEL: 10-12
CREDIT: 1.0
PRE-REQUISITES: N/A
An introductory course that will teach concepts of entry-level business and marketing functions. The following skill standards will prepare the student in marketing and business fundamentals, selling, financing, product/service planning, information management, purchasing, distribution, pricing, promotion, risk management, career development, economics, communications, human relations, marketing math, and marketing operations. State curriculum outline with competencies (80 % mastery) must be used in conjunction with the student training record (if available from USOE). Students taking Marketing classes should have the opportunity to participate in the DECA organization (student marketing leadership association). DECA-related activities and curriculum may be used as an approved part of all Marketing classes.
DISTRICT
COURSE NUMBER: 8470
CIP CODE: 08.0802
LONG TITLE: E-COMMERCE
MARKETING
TRANSCRIPT TITLE: E-COMM MARKET
SEOP TITLE: E-COMM
MARKT
GRADE LEVEL: 10-12
CREDIT: .5
PRE-REQUISITES: N/A
This course is designed to provide students with the computer skills necessary to improve marketing and management operations. Students will learn how to use marketing principles on the Internet. The latest techniques and innovations related to marketing functions will be taught using the Internet. State curriculum outline with competencies (80% mastery) must be used in conjunction with the student training record (if available from USOE). Students taking Marketing classes should have the opportunity to participate in the DECA organization (student marketing leadership association). DECA-related activities and curriculum may be used as an approved part of all Marketing classes.
DISTRICT
COURSE NUMBER: 8444
CIP CODE: 08.0903
LONG TITLE: SPORTS
AND ENTERTAINMENT MARKETING
TRANSCRIPT TITLE: SPT/EN MARKETING
SEOP TITLE: S/E
MARKETIN
GRADE LEVEL: 10-12
CREDIT: .5
PRE-REQUISITES: N/A
This
course is primarily designed for the student who wants to become a marketing
sports director at a college or a private sports franchise. An introduction on how to sell advertising,
properly display signs, coordinate speakers and activities during athletic
contests, organize concession stands, and promote the overall sporting
activity. State curriculum outline with
competencies (80% mastery) must be used in conjunction with the student
training record (if available from USOE).
Students taking Marketing classes should have the opportunity to
participate in the DECA organization (student marketing leadership
association). DECA-related activities
and curriculum may be used as an approved part of all Marketing classes.
DISTRICT
COURSE NUMBER: 8446
CIP CODE: 08.1701
LONG TITLE: REAL
ESTATE
TRANSCRIPT TITLE: REAL ESTATE
SEOP TITLE: REAL
ESTATE
GRADE LEVEL: 10-12
CREDIT: .5
PRE-REQUISITES: N/A
An instructional program that prepares individuals to obtain real estate proficiencies in sales of property, homes, and careers such as appraisers, sales agents, developers, managers, and contractors. State curriculum outline with competencies (80% mastery) must be used in conjunction with student training record (if available form USOE). Students taking marketing classes should have the opportunity to participate in the DECA organization (student marketing leadership association). DECA-related activities and curriculum may be used as an approved part of all marketing classes
DISTRICT
COURSE NUMBER: 8445
CIP CODE: 08.9904
LONG TITLE: ADVERTISING/PROMOTION
TRANSCRIPT TITLE: ADVERT/PROMOTION
SEOP TITLE: ADVERT/PROMO
GRADE LEVEL: 10-12
CREDIT: .5
PRE-REQUISITES: N/A
This course provides the student with an understanding of basic marketing principles and training for entry-level job positions in the exciting, constantly changing service fields of advertising and display. Competing successfully as a specialist requires competency in human relations, communications, selling, management, mathematics, and budgeting. One should also understand the appropriate and productive use of display space, television, radio, newspaper, and other media. Specific training helps the student to create, produce, and accurately evaluate the efficiency of the various props, exhibits, and advertising strategies. State curriculum outline with competencies (80% mastery) must be used in conjunction with the student training record (if available from USOE). Students taking Marketing classes should have the opportunity to participate in the DECA organization (student marketing leadership association). DECA-related activities and curriculum may be used as an approved part of all Marketing classes.